Greetings folks, Molly here.
I am going to share my marketing ideas, in the next few posts. In September I talked about doing on-line photography pictures, on a shoe string. Today I am going to talk about presenting work at shows, pop-up stores or for consignment shops.
This spring developed jewelry cards – that would show off the critters, more than the generic cards I had been using.
I then found some old oak boards in the basement and persuaded my better half to help me make them into boards to fit the cards in.
New Jewelry cards and boards with slots to present them on.
Much better than the old cards:
Old generic earring cards, that I put in white cardboard boxes.
This was a dated look, did not highlight the funky pleasure of the earrings and charms, and was more expensive.
I can get these printed off at Staples on card stock, on an as need bases, instead of investing in hundreds of cards and boxes. That I still have around, and think I should be using. The originals are plastic… and my new ones are on recycled paper… bonus!