Seems a bit silly to start a blog to deal with my anxiety about trying to sell on the internet… but here I go.
I have been trying to sell, or rather mostly not selling on ETSY since July 2016. I put a great deal of time into focusing on why folks would want to buy my stuff… creating decriptions and tags…. cleaning up descriptions and tags. Photographing my work, and re-photographing to change the look.
I have also invested in advertising via both Google and ETSY to try to promote both my ETSY site and individual listings.
I have thought about what need my beloved critters are solving for the consumer.
Lets get up close to one critter and see what they have to say for themselves.
” Ah – on line life.. Oh to be a bear lumbering thru the wood looking for a bit of honey, or sitting in someone’s room enjoying being in the company of other art-i-facts. But somehow I am stuck in cyberspace. Flatened and put into digital code. “
And indeed I often feel like my bears. Trapped in an on-line world, with images flashing past. A world of chaos, that it infact in opposition with the whole concept of ceramic folk art. It must be taken in small doses.. and indeed not to be taken too seriously. It is good to have an on-line presence…. if one can manage to not let it overtake ones time.
Art is only about 20% creation. The cleaning of one’s studio and kiln. The making of glazes. The bookwork, and accounting end of life, all take time. The on-line world is just one marketing and selling medium. Data entry and photos to do that marketing just one part of that marketing. It is part of why most work sold on line is re-selling, not creating an selling. It has an art all it’s own. And one should be aware that original work is not easy to sell on line.
It is all about balancing “the life of a bear” with the marketing and design. Sometimes one spends too long in front of the computer… and that is just as dangerous to ones artwork as overworking a painting, or a relief tile.
So – take a walk. For me the ocean is out my door and there are berries to pick and jam to make. No bees to battle for honey., I have it easier than your average bear!